{"id":723,"date":"2025-07-30T13:47:50","date_gmt":"2025-07-30T13:47:50","guid":{"rendered":"https:\/\/pcreacondicionados.com\/blog\/browzwear-snaps-up-up-dutch-ai-fashion-model-startup-lalaland\/"},"modified":"2025-07-30T13:47:50","modified_gmt":"2025-07-30T13:47:50","slug":"browzwear-snaps-up-up-dutch-ai-fashion-model-startup-lalaland","status":"publish","type":"post","link":"https:\/\/pcreacondicionados.com\/blog\/browzwear-snaps-up-up-dutch-ai-fashion-model-startup-lalaland\/","title":{"rendered":"Browzwear Snaps Up Up Dutch AI Fashion Model Startup Lalaland"},"content":{"rendered":"
\n

La startup holandesa Lalaland, pionera de los modelos de moda generados por IA, ha sido recogida por la firma de software Browzwear por una suma no revelada.<\/span><\/p>\n

Basado en <\/span>TNW City en Amsterdam<\/span>Lalaland r\u00e1pidamente hizo olas, y provoc\u00f3 un debate, despu\u00e9s de lanzar sus avatares de IA personalizables y realistas en 2019. Se les presenta como una forma para que las marcas ahorren dinero mientras muestran m\u00e1s diversidad en sus anuncios. <\/span><\/p>\n

Browzwear, mejor conocido por desarrollar herramientas de dise\u00f1o en 3D que permiten a las marcas de moda prototipo de ropa sin hacer muestras f\u00edsicas, ya era un usuario de Lalaland antes de la adquisici\u00f3n. El CEO Greg Hanson dijo que la compa\u00f1\u00eda ahora est\u00e1 trayendo al equipo de Lalaland completamente \u00abinterno\u00bb.<\/p>\n

\u00abNuestros clientes quieren confianza absoluta en sus gemelos digitales\u00bb, continu\u00f3. \u00abLos modelos de IA hiperrealistas y diversos de Lalaland sobrealimentan que conf\u00edan y reducen dr\u00e1sticamente el tiempo entre el concepto y el comercio\u00bb. <\/span><\/p>\n

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<\/div>\n

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El \ud83d\udc9c de la tecnolog\u00eda de la UE<\/p>\n

Los \u00faltimos rumores de la escena tecnol\u00f3gica de la UE, una historia de nuestro sabio fundador de Ol ‘Boris y un arte de IA cuestionable. Es gratis, cada semana, en su bandeja de entrada. \u00a1Reg\u00edstrese ahora!<\/p>\n<\/div>\n<\/div>\n<\/div>\n

Browzwear, con sede en Singapur, integrar\u00e1 al equipo de I AI de Lalaland en su divisi\u00f3n de I + D, donde se centrar\u00e1n en mejorar la precisi\u00f3n de las formas virtuales del cuerpo para una mejor predicci\u00f3n en forma. Tambi\u00e9n utilizar\u00e1n AI para generar diversos avatares de modelos de tama\u00f1o e inclusi\u00f3n y automatizar im\u00e1genes de productos, reduciendo la necesidad de sesiones de fotos tradicionales. <\/span><\/p>\n

Estos esfuerzos tienen como objetivo impulsar el software gemelo digital insignia de Browzwear, que permite a los dise\u00f1adores crear una versi\u00f3n virtual de una prenda, completa con ajuste, tela y estilo, solo unos minutos despu\u00e9s de dibujar la idea. <\/span><\/p>\n

Michael Musandu, cofundador y CEO de Lalaland, dijo que cuando la compa\u00f1\u00eda comenz\u00f3 a trabajar con Browzwear, \u00abla sinergia era obvia\u00bb. <\/span><\/p>\n

\u00abUnir fuerzas ahora es obvio\u00bb, agreg\u00f3.<\/span><\/p>\n

Musandu, quien naci\u00f3 en Zimbabwe, cofund\u00f3 Lalaland despu\u00e9s de frustrarse por la falta de representaci\u00f3n en el modelado de moda. \u00abUn modelo no representa a todos los que realmente est\u00e1n comprando y comprando un producto\u00bb, dijo a la <\/span>Prensa asociada<\/span><\/a> el a\u00f1o pasado. \u00abComo persona de color, sent\u00ed esto dolorosamente yo mismo\u00bb.<\/span><\/p>\n

Sin embargo, el uso de avatares generados por IA tambi\u00e9n ha provocado controversia. En marzo de 2023, la marca de mezclilla Levi revel\u00f3 planes para probar los avatares generados por IA de Lalaland para mostrar tipos de cuerpo m\u00e1s diversos y grupos subrepresentados en su sitio web. <\/span><\/p>\n

El movimiento <\/span>condujo a acusaciones<\/span><\/a> Ese Levi estaba buscando un atajo a los beneficios comerciales de la diversidad. Unos d\u00edas despu\u00e9s del anuncio, la marca sac\u00f3 otro <\/span>declaraci\u00f3n<\/span><\/a> Decir que sigue comprometido con sesiones de fotos en vivo, modelos reales y diversidad aut\u00e9ntica. <\/span><\/p>\n

Musandu, mientras tanto, insiste en que Lalaland nunca fue dise\u00f1ado para reemplazar sesiones de fotos tradicionales, o modelos humanos.<\/span><\/p>\n

\u00abCreemos que los modelos humanos continuar\u00e1n desempe\u00f1ando un papel vital en la industria de la moda, estableciendo conexiones genuinas con los consumidores; nuestra tecnolog\u00eda tiene como objetivo respaldar esto\u00bb. <\/span>Dijo<\/span><\/a> Poco despu\u00e9s de la controversia del Levi.<\/span><\/p>\n

\u00abY s\u00ed, necesitamos que m\u00e1s provengan de grupos subrepresentados si las compa\u00f1\u00edas de moda se toman en serio los esfuerzos de inclusi\u00f3n\u00bb.<\/span><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La startup holandesa Lalaland, pionera de los modelos de moda generados por IA, ha sido recogida por la firma de 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